We sell only business to business

RNC is located four miles from Lake Michigan between Grand Haven and Muskegon in western Michigan.

6184 S. Quarterline Road • Spring Lake, MI 49456

PH/FAX: (231) 798-4079 (800) 798-4079

E-mail: info@richeynursery.com

Greetings from western Michigan, We anticipate a good year despite the news that inundates us on a daily basis. I know that sales are down in some markets, but that just gives us the opportunity to show how resilient we are as business people and as an industry. The public is buying plants! How well can you sell themω Listen to your customers, hear what they say, and adjust accordingly. It’s not easy, but if you wanted easy you wouldn't be in this business. We are beginning to grow the Ball Ornamentals line of woody shrubs this year. They don't appear in the current price list yet, but they will be included beginning July 2010. Some will be available as early as fall of this year but most will be ready May/June 2011. Watch our upcoming e-newsletter for the varieties/availability. If you are not on the e-newsletter list, you can sign up for it by simply sending a blank e-mail to info@richeynursery.com and put "Subscribe" in the subject field. Our shipping has changed significantly this year as well. We are using a corrugated shelving system on pallets (see photo below) that are less expensive than boxes and can be used to move the plants around at the destination as well - the trays just slide in and slide out (after the stretch wrap is cut off of course). We have negotiated trucking rates that rival what it cost us to deliver on our trailer. We are always looking for feed-back on new processes so please let us know what is working and what needs to be tweaked. With smaller orders we have good rates with FedEx and have had virtually no shipping problems with them. You can see that we changed our pricing structure this year. We eliminated the small order charge and incorporated a graduated price on a per tray basis. The 28+ tray price is a 2% price reduction from 2009. We have also priced some items as "less than one tray". These are items that are not as well known, but should be or they are specialty items. The condition when ordering less than a full tray is that you need to fill it with other items at less than one tray pricing. An example might be when ordering Chamaecyparis 4" pot (10 pots/tray), You can order any combination of 10 plants to fill that tray. We plan to exhibit this summer at the PANTS show August 3-5, Lake County Ohio field day on August 10, Michigan Nursery & Landscape field day on August 12, and the Kentucky Summer Outing on September 8. We hope to see you at one of these venues. Mark Richey